Saturday, December 28, 2019

The Social Facts Of Everyday Life Essay - 1362 Words

The social facts of everyday life In sociology many ideas have formed the basis of sociological thought and perspective including power, gender, class and ethnicity. These concepts are well known as the social facts of sociology and are crucial for forming the basis of many macro sociological ideas. By looking at the big picture of interactions between individuals and groups and how these are constructed by these social facts. However do these social facts, the big ideas of sociology, have any place in micro sociology and specifically the sociology of everyday life? Currently it is widely believed that these concepts have little place in a school of thought that purely focuses on the interaction that takes place between individuals and groups, whether this involves navigating the side walk or saying a greeting to someone a person may know. Everyday life is focused on the situation its self rather than the economy or class differences between interactions. However others argue that social themes of power, gender, clas s, ethnicity and others are crucial in understanding how social interactions are formed and are carried out in everyday life. This essay will explore both sides of the argument of whether sociological themes should have a place in the future of sociology and everyday life. This essay will apply these social facts to everyday interactions using the interaction order to draw on examples of how interactions can be affected by theseShow MoreRelatedThesis that contrasts with common sense , which considers reality as a self-evident . For the600 Words   |  3 Pagesis to be established as fact ? As it grows and maintains that common sense of reality that allows each of us to navigate and act in the world of everyday life? Humans are able to move through the different spheres of reality : the art , science , religion , the game ... They are able to switch between these spheres without difficoltà  .C is then a sphere that looks like the reality tout court, the existence of which is considered indisputable : the world of everyday life. The knowledge that individualsRead MoreSociology in Everyday Life Essay911 Words   |  4 PagesSociology in Every Life One central and important study of sociology is the study of everyday social life. Everyday life and sociology are definitely two distinct terms and situations, but they hold a close relationship. While sociology studies human interaction, everyday life consists of everyday human interaction. Everyday life is filled by human beings interacting with one another, institutions, ideas, and emotions. Sociology studies the interactions with all of these and shows how mere interactionRead MoreWhat Would Life Be Like Without Technology?931 Words   |  4 Pagesworld wide web has become a part of my life; since I was young, surfing the web, wired on the most used and active social networks. In fact, my ability to balance all social networks improved drastically; I thought to myself: what would life be like without technology? Moreover, the development of social networks has enhanced and altered our everyday lives; being in access of all things matter, through a touch of a fingertip. However, despite the power of social networks, it also constructed a damagingRead MoreThe Invention Of Everyday Life1056 Words   |  5 Pages In her article, The Invention of Everyday Life, Rita Felski describes the phrase â€Å"everyday life† as the routine activities and habitual experiences every member of society encounters from one day to the next. She argues that this concept has been shaped since the Hellenic Age, but became apparent particularly in the nineteenth century which is evident as the concept of â€Å"everyday life† became a reoccurring theme in literature and many other art forms during this time. Felski argues that this conceptRead MoreGift Giving A Social Phenomenon780 Words   |  4 PagesGift giving is a social phenomenon that is a part of our traditions to demonstrate to the people their intention of love and respect. People give gifts in different rituals because it is part of our society. Gift giving started before the eighteenth century and now it is very important action in this century. Berking shows that gift giving is a cultural practice in our society and do not rely on econo mic or politic action. The cultural practice of gift giving is part of framing society and it isRead MoreThe Traditions Of Rituals By Nicholas B. Dawe Essay1116 Words   |  5 Pages The traditions of rituals is strongly examined by author Nicholas B. Dirks in Ritual and Resistance: Subversion as a Social Fact, where he attempts to persuade readers of the drawbacks of ritual practices through an anthropological point of view. Dirks explains to his readers of the fundamentals of rituals as: â€Å"brimming with resistance†, â€Å"opposed to [everyday]†, along with the centrality of the subject of power (Dirks 1994, 483-503). Continuing to state his supporting arguments through the articleRead MoreHow Technology Has Changed The Family Life916 Words   |  4 PagesIn this paper I will be clarifying how technology play both a positive and negative part in the family life. Alongside the amount of computers and mobile devices have changed the Family Life. I will clarify how computers open the ways to unending access to the world. This flexibility however accompanies a cost. One must understand that you will be losing family and friend time, relationships, and experiences. At this moment you can for all intents and purposes do all that you have to do rightRead MoreSmoke And Mirrors : Manipulated Realities924 Words   |  4 Pagesimmersed culture in which mediated information and reality are intertwined, making it difficult to distinguish the nuances between reality and representation. We are constantly inundated with images from many different people on many different types of social media platforms, which essentially makes it possible to know the rest of the world from our living room. Meet Zilla van den Born, a Dutch Graphics student, who deceived her loved ones into thinking she was enjoying an exotic five-week holiday acrossRead MoreSocial Exchange Theory Essays1531 Words   |  7 PagesSocial Exchange Theory 2 Application of: The Social Exchange Theory In everyday interactions people are always looking to have a positive experience among those with whom they interact. According to the Social Exchange theory, with each interaction an individual has with another, that individual attempts to maximize the positive outcomes and minimize the negative. The purpose of this paper is to apply the Social Exchange theory to an authentic real life situation to best illustrate theRead MoreMy Life And The Internet1200 Words   |  5 Pages Everyday life and the Internet is entwined, the Internet has transformed modern behavior, and virtually every aspect of living, is both widely known and a source of ongoing study. In plain terms, such unlimited access to information and communication has radically altered concepts of self and community. It gives us up to date information to start our day from finance, work schedules, family. Marshall McLuhan quoted: â€Å"When something becomes commonplace people don’t identify it as everyday life

Friday, December 20, 2019

The Apology Has Much More Depth Than Just A Dialogue

The Apology has much more depth than just a dialogue recounting a legal jurisprudence. The individuals within the discourse are fashioned by their values and beliefs. The political arena is wrought with uncertainty and fear due to the continuing state of upheaval and war. Socrates presents himself to the jury as a moralist, a humanitarian, and a philosopher who believes in duty to the youth, the citizens, and the municipality. He claims innocence against the accusations. However, Socrates is found guilty. He accepts his punishment, death, without question alluding obedience to the state and its authority. Although Socrates accepts his punishment, I say it is ethically acceptable for citizens of a community to refuse to comply with civic authority. The circumstance within which a citizen would find such acceptance relies upon what is ethically right compared to what is considered acceptable. Within each person lies the answer to solve any dilemma that causes a weight upon their very soul. Now while it is true that everyone’s values are different and not every law is agreeable to all, civic duty is part of the social contract. The social contract which the governed made with its citizens gives certain liberties while agreeing to offer certain protections. For if each individual only obeyed the laws with which they agreed and disobeyed the laws with which they disagreed, there would be absolute chaos. However, revolutionary movements would not be necessary if not for theShow MoreRelatedEssay about Meno and the Socratic Method1413 Words   |  6 PagesMeno was one of Plato’s earliest of dialogues, written in depth the book is founded around a central question: If virtue can be taught, then how? And if not, then how does virtue come to man, either by nature or some other way? Socrates addresses this inquiry by questioning a person who claims to understand the term’s meaning (Platos Meno). The purpose of this essay is to relate the Socratic me thod performed by Socrates in Plato’s dialogue The Apology, to Meno, by illustrating its effect on theRead MoreIs The Convenience Worth The Cost?1329 Words   |  6 PagesIs the Convenience Worth the Cost? It is something everyone does, but are people aware of how much of an effect it can have? Text messaging seems harmless, Jeffery Kluger’s article â€Å"We Never Talk Anymore: The Problem with Text Messaging†, describes how the benefits of texting are actually causing negative effects on the social aspects in peoples’ lives. The convenience of text messaging is creating a generation that lacks vital communication skills that can only be learned through face-to-face communicationRead MorePlatos Apology And Crito Analysis1873 Words   |  8 PagesTensions between moral philosopher and the faithful citizen of the polis are highlighted in Plato’s Apology and Crito. In the Apology, Socrates is faced with a death sentence at the hands of the state, but ironically is unapologetic in his discourse while defending himself. The Crito, however, displays Socrates in a dialogue where he chooses to engage and characterize the laws as a means of arguing for his faithful ness to the decision of the polis. Indeed, he uses the laws as a rhetorical deviceRead MoreAristophanes Vs Socrates1472 Words   |  6 Pages ARISTOPHANES VERSES PLATO’S VIEW OF SOCRATES Student’s Name Course Name Date Introduction The historical story of Socrates depicts why he was able to attract critics and followers from different geographical locations. A more profound assessment of his biography reveals how his arrogance put him on the wrong side of the law on many occasions throughout his life. It is essential to note that the significance of Socrates contribution to the society cannot be sidelined based on theRead MoreJean-Luc Godard ´s Breathless1376 Words   |  6 PagesBreathless is in many ways the antithesis of the classical Hollywood cinema; the changes have a direct effect on the relationship the film has with the viewer. Classical Hollywood cinema includes standards such as continuity editing, highly motivated, character-driven stories and a coherent narrative structure. Breathless defies these elements of traditional filmmaking, instead defining what we know as French New Wave. From its opening scene Breathless breaks convention. Michel Poiccard, the mainRead MoreThinking for Ourselves: A Look at Godard’s Breathless 1694 Words   |  7 PagesThe film genre of French New Wave brought many new ideas to the table, and challenged the techniques of classic Hollywood cinema, not just recreating something that has been done, but doing something new with it. Breathless (1960) is in many ways the antithesis of classical Hollywood cinema; the changes have a direct effect on the relationship the film has with the viewer. Classical Hollywood cinema includes standards such as continuity editing, highly motivated, character-driven stories and a coherentRead More Plato on Education as the Development of Reason Essay3512 Words   |  15 Pagesair, as in Apology 30b3. For him, reason is not a tool for attaining goals independently thought worthwhile; rather, rationality itself, expressed in the giving of reasons and the avoidance of contradictions, confers value to goals and opinions. Persons are reasonable, but obviously not the empirical human being. But education is aimed at the empirical man or woman and inevitably employs psychological means. How then is it possible that the result of education should grow out of the depths of each individualRead MoreSocrates And Confucius As Teachers3484 Words   |  14 Pagesthrough moral excellence. His famous paradox, that no one does wrong both wittingly and willingly, has challenged his philosophical heirs for centuries. Confucius founded Confucianism, or Ruija, which has influenced the politics, culture, and national identity of China throughout the past two millennia. His pursuit of the ideal society and his emphasis on human relations and on moral standards, has encouraged and summoned people with lofty ideals fo devote themselves to their mother nation for generationsRead More The Success of the Simpsons Essay2366 Words   |  10 Pageshad never heard of†¦you would still laugh, giddy wit h the crafted sleight of it all.† This fact that the show works on several levels at once draws a generationally diverse fan base. The adults are attracted by the surprisingly sophisticated dialogue, while the children enjoy the clumsy antics of Homer and the traditionally â€Å"cartoonish† aspects of the program. An example of a multidimensional scene occurs in the episode where Marge, the mother of the Simpson family, starts a crusade against campaignRead MoreGalileo Galilei, Astronomer/Mathematician5105 Words   |  21 Pagesastronomer, philosopher, and physicist who is closely associated with the scientific revolution. His achievements include improving the telescope, a variety of astronomical observations, the first law of motion, and supporting Copernicanism effectively. He has been referred to as the father of modern astronomy, as the father of modern physics, and as father of science. His experimental work is widely considered complementary to the writings of Francis Bacon in establishing the modern scientific method

Thursday, December 12, 2019

Human Resource Management for Working Environment -myassignmenthelp

Question: Discuss about theHuman Resource Management for Working Environment. Answer: Managing stress in the workplace Introduction In the contemporary business scenario, one of the key issues being faced by the organizations regarding their human resource management is the mental pressure or stress of the employees in their workplace. This is due to the reason that, in the current business scenario, employees have to take much more pressure and responsibility in their workplace along with looking after diversified job profiles (Cooper Quick, 2017). Thus, it is one of the reasons that employees in the contemporary business organizations have more stress, which lead to the reduction in the productivity of them. Managing stress in the workplace However, there are various contemporary theories being given by different authors about managing stress of the employees in the workplace. According to Seaward (2013), effective management of human resources is one of the key steps to be initiated by the organization to reduce the stress of the employees. According to him, one of the key ways will be maintaining the work-life balance of the employees. Maintaining effective work-life balance will help the employees to balance their personal life effectively along with their professional life. Thus, the more they will get time to spend in their personal life, the more they will feel motivated to engage in their workplace. Thus, it will in turn help the organizations to enhance the performance of the employees along with enhancing the organizational effectiveness and performance. Maintaining of effective working environment Working environment in the organizations also determines the stress and mental pressure of the employees. Working environment in the organization refers to the providence of training and skill development programs to the employees, maintaining the workplace health and safety and initiation of employee welfare programs. According to Elnaga and Imran (2013), providing training and skill development programs to the employees will help them to equip and motivate in case of facing any organizational challenges. Moreover, due to the fact that, training will enhance the skill sets of the employees, thus they will have the access to different approaches in accomplishing their job. It will eventually reduce the stress from the employees. On the other hand, initiation of various steps in order to enhance the engagement of the employees in their workplace such as job rotation, enrichment and enlargement will help the organization in reducing the monotony of the employees in the workplace. Thus, reduction in the monotony for the employees will help them to reduce the stress in their workplace. According to Anitha (2014), initiation of employee engagement policies by the organization will help the employees in enhancing their performance in the workplace along with reduction in stress. Thus, with the increase in the performance and satisfied and motivated employees, the organizational performance will also get increase. Conclusion Thus, it can be concluded that in the present business scenario, stress will be there for the employees considering the challenging business scenario. Accordingly, this report discussed about the steps that should be taken in order to reduce the impact of stress on the employee performance. It is being concluded in this report that, the less stressed will be the employees, the more will be the effectiveness and performance of the employees. Reference Anitha, J. (2014). Determinants of employee engagement and their impact on employee performance.International journal of productivity and performance management. Cooper, C. L., Quick, J. C. (Eds.). (2017).The Handbook of Stress and Health: A Guide to Research and Practice. John Wiley Sons. Elnaga, A., Imran, A. (2013). The effect of training on employee performance.European Journal of Business and Management,5(4), 137-147. Seaward, B. L. (2013).Managing stress. Jones Bartlett Publishers.

Wednesday, December 4, 2019

Ancient Greek Theater the Forerunner to Modern Theatre free essay sample

Unique Greek performances, which were performed hundreds of years ago, were put on to please the Greek god Dionysos. In these performances, artificial light was impossible and there were no footlights to illuminate the faces of the actors. Spectators had to have a great imagination to create a mood themselves. The actors had to loudly project their voices even more so, and they used numerous masks, to reveal different characters. Plays were done in an amphitheater, which was a circular type theater, thus, the projection was very loud, and the actors could be heard all around. In Ancient Greek Theater, it was not unusual to only have one individual acting as all characters. Even when the use of more than one actor occurred seldom were there more than two or three actors used to convey the story. Another difference is that women were not allowed to act, so all characters in the play were portrayed by men. We will write a custom essay sample on Ancient Greek Theater: the Forerunner to Modern Theatre or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today, we are accustomed to a sharp division between the dark world of the auditorium and the over bright world of the characters. On the contrary, the Greeks were familiar with audience, chorus, and characters, all united under a dazzling sun (Webster 2). For the most part, the Greek dramatist had to rely far more on words and less on the limited technical means at his disposal. For example, in Sophocles’ Antigone (526) the chorus describes the tears running down Ismene’s face and her cheeks as ugly red with weeping. The mask worn by the actor obviously could not reveal this effect. There were three obvious limitations that the Greek â€Å"producer† had to deal with. First, lighting effects were impossible, so the play could not expose sunlight, dawn, dusk, or evening. Except if the play was shown early in the morning, or late in the evening. Secondly, changes in scenery were extremely limited. They usually had no more than four scenes, but even then it was scarce. Thirdly, the size of the Greek theater introduced a limitation of another kind. The distance from the front of the stage, across the orchestra to the front row of spectators, was 60ft. The back rows, were about 300 feet from the stage. So an actor of 6 feet looked about 3 and a half tall inches to spectators in the back rows. In order to make up for this, the exaggerated acting and voice production kept spectators coming back to watch more plays. Plays were performed to portray many daily events that happened in the Greek life. Such as political rises and downfalls, stories of hero’s, stories that portrayed fears of the gods, or even success with the gods were just some events that were portrayed in the theater. Many plays were just stories that a â€Å"producer† created himself. Plays were basically started in the time when aristocrats were taking over different city-states, and running dictatorships, or very unfair governments. There was a small majority of the aristocrats who were highly amused and into the theatre. It was these certain aristocrats who made it a point to have certain theatres built and shows put on. There were two basic forms of production, comedy and tragedy. Comedies were mostly sung, with strong instruments to back up the chorus. Tragedies usually followed the same pattern, opening with a prologue and followed by a parodos, (in which the chorus enters singing). The last â€Å"stasimon† provides the closing scene as the chorus and actors depart. Antigone is a great example of an early Greek tragedy. The theatres built had three major areas, the viewing place for spectators, the orchestra which is where the chorus and actors performed, and then a scene building which basically provided a scenic backing. The earliest scene buildings were very simple wooden structures. The most common method for seating was to bring in native stones to serves as seats for spectators. How did they prepare for their roles and what did they do in their spare time? As stated earlier the Greeks believed in staying fit for the show by fasting and dieting and so on. But, what about their social function? The role of the lyric chorus was to be a channel for a certain deity to interact with humans. Calame states that, â€Å"the lyric chorus is thus the line of communication between the deity and its followers, and therefore the status of the chorus members, either adolescents, marriageable women, or young wives, and so on, corresponds in most cases to the sphere of influence of the divinity and thus to the characteristics of the divinity itself† (206). Over the past centuries, theater has come a long way. It went from silly or rather gruesome masks, rocks for seats, a lack of scenery, no lighting, and characters that look 3 and half inches tall, to something so much more amazing. However, perhaps the ancient theater involved more acting and more imagination. The benefits of both ancient and present day theaters are endless. But it’s all in the eye of the beholder, as many plays have to be, in order to be appreciated to the highest degree. Understanding your past is the key to understanding your future. As old as some things are there is nothing new under the sun. It is safe to say that the Ancient Greeks truly lived a riotous life enjoying every thing that life had to offer. The Greeks enjoyed and understood their theatre and paved the way for the art form to flourish.

Thursday, November 28, 2019

Carol Anne Duffys Adultery Essays - Poetic Rhythm, Duffy, Adultery

Carol Anne Duffy's Adultery FORM AND STRUCTURE Carol Anne Duffys poem Adultery is structured in a traditional and straightforward way. It is comprised of eleven verses - each with the common four lines, which consist of between four and nine words. This makes the poem not particularly striking at the first look, before it is read. The typography does not attract the readers attention, this is probably because Duffy wants the reader to concentrate on the language, and is not concerned with the shape that the lines form, or how they relate to the themes of the poem. RHYME AND RHYTHM Duffy does not seem particularly interested in rhyme in this poem, and probably decided before writing it that she did not want any. Therefore rhyme has been avoided, as has a regular, repetitive rhythm. I think that Duffy wants to allow the language to speak for itself, without getting tangled up in rhyme and rhythm schemes, and having to change what she wants to say in order to make it fit these limitations. She also wants to avoid losing the impact of the poem. This has much to do with the language used, poetic devices, and very often, the lack of rhythm, seen clearly in the first verse when she writes: Guilt. A sick, green tint The caesura breaks up the line, splitting it into two. If she were writing within the barriers of a specific rhythm, she would probably be tempted, and perhaps compelled to, split this line exactly in half, in order to balance it and keep the structure. This would not have the same effect. The caesura is used as dramatic device, implying that the poem is intended to be read out loud. The break makes the reader pause, giving the first word a larger impact as it is isolated from the rest of the text. It also does the same for the following sentence, and as it is on the end of the verse, there is a natural pause here as well, giving this line impact and power. Seeing as it also highlights a key theme in the poem, guilt, it is also an important line as it tells the reader a little about what to expect, and also raises their interest and expectations, Guilt? Why? Who? LANGUAGE Duffy uses language very effectively in this poem. She wants to create a specific atmosphere and then build on it, creating characters, situations and emotions as she does so. She wants an atmosphere of sleaziness and seediness, but wants it to sound exciting, dangerous and seductive. She also examines the harm that the situations cause. The first verse (or stanza) is packed with intrigue, mystery, excitement and questions. Wear dark glasses in the rain, demands the first line, and the reader gets ideas of disguise. It goes on to mention unhurt and bruise - dark glasses to hide a black eye? Maybe not, another glance at the title, Adultery, suggests something else - sado-masochism? Then comes the guilt, as mentioned above, and reader knows she is talking about a sexual affair - but who? What? Where? We want to know more. The second verse builds on the sexual intrigue with mentions of hands can do many things, and money tucked in the palms suggests prostitution, as well as wash themselves maybe implying that they feel dirty? Duffy is building an atmosphere which is sexually charged and filled with riddles and ambiguous comments, daring the reader to assume a sexually link. The next verse features the line: You are naked under your clothes all day..., another sexual connotation, perhaps implying that the clothes are a disguise, and all day the character does something which is not really them, and underneath they are different, naked suggests vulnerability. There is also ...brings you alone to your knees... and ...more, more..., which could suggest oral sex, while the repetition shows that Duffy considers this the most important word of the line, demanding it stands out, and it could suggest an unsatisfied sexual appetite, or description of the frequency of the couples meetings. Dishonesty is mentioned with deceit and Suck a lie with a hole in it. This could be a more explicit reference to oral sex, or more obscurely, Polo mints, the mint you suck with a hole in it. Duffy could be saying that the lies are sweet, addictive and refreshing compared with a mundane life, like Polo mints; she could mean that the lies come as easily as sweets from a packet, although probably not.

Sunday, November 24, 2019

The eNotes Blog Writers Reflect on the New Year Top Ten Resolutions andObservations

Writers Reflect on the New Year Top Ten Resolutions andObservations Another year, come and gone.   Here are ten reflections from writers thinking about the future and dealing with their pasts: 10.  Ã‚  Yesterday, everybody smoked his last cigar, took his last drink and swore his last oath.   Today, we are a pious and exemplary community.   Thirty days from now, we shall have cast our reformation to the winds and gone to cutting our ancient shortcomings considerably shorter than ever.   ~ Mark Twain 9. The object of a New Year is not that we should have a new year. It is that we should have a new soul and a new nose; new feet, a new backbone, new ears, and new eyes. Unless a particular man made New Year resolutions, he would make no resolutions. Unless a man starts afresh about things, he will certainly do nothing effective. ~ G.K. Chesterton 8. I made no resolutions for the New Year. The habit of making plans, of criticizing, sanctioning and molding my life, is too much of a daily event for me. ~ Anais Nin 7.   Every man should be born again on the first day of January.   Start with a fresh page.   Take up one hole more in the buckle if necessary, or let down one, according to circumstances; but on the first of January let every man gird himself once more, with his face to the front, and take no interest in the things that were and are past. ~ Henry Ward Beecher 6.   Drop the last year into the silent limbo of the past.   Let it go, for it was imperfect, and thank God that it can go.   ~ Brooks Atkinson 5.   The only way to spend New Years Eve is either quietly with friends or in a brothel.   Otherwise when the evening ends and people pair off, someone is bound to be left in tears.   ~W.H. Auden 4. For last years words belong to last years language And next years words await another voice. And to make an end is to make a beginning. ~T.S. Eliot, Little Gidding 3.   â€Å"No one ever regarded the First of January with indifference. It is that from which all date their time, and count upon what is left. It is the nativity of our common Adam. ~ Charles Lamb 2. â€Å"The new year begins in a snow-storm of white vows.† ~ George William Curtis 1.   Good resolutions are simply checks that men draw on a bank where they have no account. ~ Oscar Wilde Want to know more about these authors and their famous works? Check out for author biographies, full book summaries, and so much more!

Thursday, November 21, 2019

Sales and Advertising marketing Assignment Example | Topics and Well Written Essays - 1500 words

Sales and Advertising marketing - Assignment Example Their main aim has been to capture the young audience especially male who have been the main users of the app. The management at subway has ceased this opportunity to front their ads in this android platform. This move is a timely one for subway with expectations that the number of hours in watching the video game through this app will rise in the next three years (Chung, 2015). The rate of growth by this app has continuously tapped many audiences from opponent game contest that has caused them a lot of discomforts amid increasing competition from the e-sport app. However the calculation of these figures should be done with caution to avoid exaggerations caused by overlapped usage This article focuses on the mobile gadget, which runs on an android platform as a media of its dissemination. This is probably because of the wide variety of these gadgets available to users. These devices range from smart phones to tablet available from diverse dealers, which are very common among numerous users especially among youths. The major points covered in this article are the growth rate in the usage of this app which is combined with the age that is prevalent in using the app. Similarly, the article outlines the reason for the involvement of Subway in the article at length and clearly points out its benefit to them. Finally the reading stresses on the future expected position in the market which aims to encourage even more endorsers. Subway’s use of this media to promote their ads is an important step in the Canadian advertising industry as it acts as a benchmark to others in the market. This article articulates the success of apps as an advertisement strategy where many industries can reach many clients through the mobile gadgets where the apps run. The potential of the apps for future market is clearly demonstrated when the article emphasizes on the expected growth in coming years. This aids advertising sector to devise appropriate advertisements meant